Each VIVA SOLE collection is a dialogue between art and movement, designed in Miami by Founder Oana Jarca to celebrate the individuality of every woman. We embody accessible luxury — high design and premium craftsmanship, without sacrificing comfort or the rhythm of city life. Every pair elevates your step with effortless artistry and lasting comfort.

Where innovation meets intuition and comfort begins long before the heel touches the ground.

Inside every VIVA SOLE shoe lies SUPERBUMP® AIRFIT NATUR GEL — an advanced Italian-made latex technology designed to mirror the natural rhythm of a woman’s step.

Crafted from pure natural rubber latex with an open-cell micro-structure, it delivers a perfect balance of softness, elasticity, and breathability. Each movement is absorbed and cushioned, allowing the body to move freely while the mind stays focused.

Beyond comfort, this patented material embodies conscious luxury — biodegradable, non-toxic, and entirely free from harmful compounds. It’s how VIVA SOLE redefines the foundation of beauty: art-inspired, ethically engineered, and made to last.

Each VIVA SOLE pair is ethically crafted in Italy by skilled artisans using premium, responsibly sourced materials. To reduce our carbon footprint and ensure timely delivery, part of our production stays in Europe while the rest ships to the U.S. in limited quantities.

We embrace exclusive drops, producing only what is needed to preserve rarity and prevent waste from overproduction.

For comfort innovation, our shoes feature the SUPERBUMP® AIRFIT NATUR GEL — a plant-derived Italian latex that moves with your step, making every stride lighter, softer, and more supportive.